In 2018, Ford said: "we want to launch 14 new hybrid and electric vehicles over the next five years". We said "okay", and called it 'Bring on Tomorrow'. The work below helped accelerate the brand towards its all-electric vehicle portfolio and carbon neutrality goals. 

KEY RESULTS: Launched 14 new models (including seven full EVs), the revolutionary FordLiive Vehicle Uptime platform, global quarterly revenue rose 20% year-on-year, digital creative department produced over 50 campaigns in total – featuring 1000+ social films, 1500+ static posts, and 2000+ display banners.

Agency: AMV BBDO. Credits: Associate Creative Director of Digital, and Writer.