Worked on PayPal's special projects and partnerships for five years as a lead conceptual creative. Built a car with Landrover, had it scanned and imaged into an Xbox game, and remotely-shot 25 films during lockdown to help ordinary Brits through the pandemic.
Agency: RAPP UK. Credits: Creative Lead, and Writer.
PAYPAL DEFENDER
This brief was too simplistic for our liking so we built a car instead. Effectively what started as – give gamers a fiver off their Xbox GamePass subscription if they link it through their PayPal account – ended with us saying, "Gamers don't want a discount, they want exclusive in-game content that they can show-off to their mates".
So we built a car perfectly designed for the biggest Xbox release of the year, Forza Horizon 4, tested it in the real world, and dropped it in game, exclusive for PayPal subscribers.
PAYPAL LITTLE WINS
March 2020. COVID-19. Before you’ve had a chance to Google “what is a furlough?” you’ve run out of loo roll, the kids are home for good, and you’re now the teacher.
Next you’re trying to pay the kid’s maths tutor for a Zoom class, or a local grocer to deliver food to Nan. These are the symptoms of lockdown life and we had the cure – celebrate the #LittleWins.
KEY RESULTS: 1.5B impressions across social media globally. 3.5M clicks converting 2M new sign-ups.